Money. Expenses. Funds. Savings. Discounts. Prices. Finances.
That is what it all comes down to.
Not only for day to day living, but also for our personal activities and hobbies. As obstacle course racers, we are often looking for that special promo code or offer to lower the total cost of the event we would like to attend. There is currently a big company up and on the rise for ticket sales for OCR events; Groupon.
Yes, you read that right, money saving sites like Groupon, Living Social, Saveology, BuyWithMe, Tippr, Yipit, and more are bringing in great deals for upcoming events. Where most street teams can only offer a discount of $5 off, or maybe 10%, These sites are able to offer the buyers a much higher discount on their entries.
- Tough Mudder: Groupon is able to offer 44% off* while Mud Run Guide is only able to offer $25 off
- Rugged Maniac: Groupon offers customers 55%* off while Mud Run Guide offered $5 off a ticket and Obstacle Racing Media offered its viewers 10% off
- Warrior Dash: Goupon offers 50%* off ticket purchases while Mud Run Guide offered $5 off and Obstacle Racing Media offered 5% off
- Spartan Race: Groupon offers Spartans the chance to buy tickets at 50%* off while both Mud Run Guide and Obstacle Racing Media offer just 15% off
*Groupons only available at select venues
According to an article, around 80% of racing participants are signing up for a one time experience with the event. They are looking for a fun day with great photos and do not plan on being returning participants. Groupon reaches the optimal demographic for these specific ticket sales. The site reaches 93.9 million unique USA viewers a month. From these views they are reaching out to the prime OCR demographic. Groupons viewers are 77% women, 68% of which are aged 18-34.
The average Groupon deal will attract 350 sales which normally brings in over $8750 in revenue. OCR companies will then get new participants and more word of mouth about the event just by doing sales through sites like this. Groupon is also earning more money and will be happy with the fact that most OCR deals will sell out before the event day comes around. Groupon will make roughly 50% of each sale on their site, so they are seeing the same financial income as the given OCR for doing the advertisement.
The normal street team and OCR media outlet will reach the same group of about 20% of the overall OCR participants. With being able to only offer a 5-20% discount, they are quickly becoming unnecessary as most racers will just turn to whoever can offer the biggest discount. The more participants that realize Groupon is able to offer a better deal, the less often people will use promo codes at all. Less uses of these codes will lead to less commissions being brought in to those who offer them.
The bigger named obstacle races are able to survive through this method of sales pretty easily. They have already upped their normal race prices to compensate for the discount they will offer through Groupon. True, the companies will not initially be making as much money since the ticket sales are still lower, but there is now a higher chance of companies gaining more participants through using these external sites. Street teams will only manage to stay afloat with promo codes for smaller local races and events that can not give deals through Groupon and still manage to make money. OCR media outlets will have to find new areas to focus on besides promo codes and savings, and instead just direct followers to the actual best sales available, even if it is always through another site.
Fun fact to leave you with-
If you buy your entries through Groupon to receive your Spartan Trifecta in Florida for 2017- you will spend a total of $220. The current Trifecta Pass costs $299.
It makes sense. Pay less, play more.